What Are You Really Selling?
WHAT ARE YOU REALLY SELLING? Is it a dream, a feeling or a life style? When you have developed a product or service that you are proud of, the next step is to find buyers for the product. Expand on the basics and get creative; get under the hood and inside their heads. When marketing tangible items, the consumer can actually visualize the product. If it is a car, you can entice them to sit in the driver’s seat, feel…
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